Essay on Menieres an Ear Disease - 1303 Words

Menieres an Ear Disease Menieres disease is disease of the ear. There are two types of Menieres, classical Menieres affects both the hearing and balance systems and theres also Menieres that affects only the Cochlea, which is the hearing organ and only the Vestibular system of balance. In the early stages of this disease many people experience sudden attacks of dizziness, nausea, ear ringing or tinnitus, and ear or head pressure. There may also be fluctuating or permanent, hearing loss. The dizziness they experience may take the form of vertigo or a feeling of lightheadedness, or an about to faint feeling. There may be a sudden loss of balance, sometimes referred to as a drop attack. However, the Menieres patient never†¦show more content†¦All of these reasons may have a number of different causes. So you see why it is so difficult for your doctor to know whats going on. Diagnosis is also very difficult. If Menieres is suspected, one should see a specialist who is an otologist, or at least an ear, nose, throat doctor or an ENT. Much testing may be necessary, because dizziness may be a sign of a more serious condition. Cardiovascular disorders and tumors must be ruled out. Also blood tests for other disorders, like blood sugar problems, thyroid, etc., should be done. After other possible causes are ruled out, there are tests that may show the possibility of Menieres. A MRI or C-T Scan lets a doctor know that there are no tumors or Central Nervous System problems, by looking at your brain and surrounding area. A possible Menieres disease patient may be sent to a neurologist for a complete brain examination. This is a normal procedure and does not mean anything is wrong. An ENG or Electronystagram is used to assess the balance system function. A patient may be asked to look at a series of things, including lights. Cool and warm water is inserted into ea ch ear to over-stimulate the balance system causing vertigo. The patients reaction time to the vertigo is then measured. Many people do not like this test, but it is a very good way to assess balance system function. There is also a platform balance test in which theShow MoreRelatedWhat is Menieres Disease and What Is the Best Way to Treat It?3033 Words   |  13 PagesThe ear is made up of three parts, the outer ear, the middle ear and the inner ear. The ability to hear is dependent on these three parts of the ear working together, and a problem with any part can cause hearing loss (heaing loss education centre, 2012). The inner ear consists of the cochlea, the auditory hearing nerve and the brain. These are the organs of hearing and balance and convert sound waves into nerve signals. 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Michael Jackson Research Essay Free Essays

string(56) " explore his talent and be in charge of his own career\." An Icon Never Forgotten The world of pop culture would never be the same. His voice was harmonious, his moves earth shattering and his actions unequivocally eccentric. The whole world could only watch in astonishment as the â€Å"King of Pop† altered lives and established himself as the juggernaut of the music industry. We will write a custom essay sample on Michael Jackson Research Essay or any similar topic only for you Order Now Having been born in 1993, did not give me the opportunity to anxiously stay up until midnight, December 2, 1983 and witness the world premiere of Michael Jackson’s pinnacle, the hit, Thriller. Though my life began as the height of his career began to taper off, his music, actions and appeal is as much a part of my generation as it was then. Michael Jackson is the world’s greatest entertainer. His body of work, likeness and story has had a profound influence on popular music today, and will continue to have a resounding impact for generations to come. It was the early morning of August 29, 1958, in the blue-collar town, Gary, Indiana, when Katherine and Joseph Jackson welcomed their eighth child, Michael Joseph Jackson into the world he would forever change. Joseph Jackson was quick to realize his children had an unnatural talent, a divine gift of song and dance. He became eager, if not obsessive to profit from these talents. Michael was pushed towards stardom at a very early age. In 1962, his father formed the group The Jackson Five, consisting of Michael and his brothers. Every aspect of their domestic and now professional lives where micromanaged by Joe. He parented and managed them with a strong, often cruel unyielding hand. The wrong dance step could easily result in a beating one day and a barrage of verbal battery the next, â€Å"There is a lot of sadness in my past life. My father beat me. It was difficult to take being beaten and then going on stage. He was strict; very hard and stern† (Jackson. Oprah Winfrey). Their childhoods were pretty much taken away due to the rigorous work schedule, † I remember going to the record studio and there was a park across the street and I’d see all the children playing and I would cry because it would make me sad that I would have to work instead† (Jackson. Oprah Winfrey). When this was discovered, he was one of the first to be shown as a product of abuse by parents to further their own selfish ventures. His story would be related to various young entertainers of today. Questions will be asked such as, â€Å"Are parents pushing their children to hard? † In terms of his musicality, Michael was the lead singer and his immense talent was already evident at this young age. His voice is like an angel, a sound so seducing and his myriad of effortless gravity defying dance moves, he was a natural. By 1969 The Jackson Five were the first group to appeal to black and white audiences. The crossover success was evident by the record breaking, four number one singles in 1970. The Jackson Five had become worldwide superstars, constantly performing to sell out concerts in global venues. The Jackson five was universally popular on all broadcasting networking appealing to all audiences black and white. Hits such as â€Å"ABC†, and â€Å"I’ll Be There† are instantly recognized even today. In 1971, they were named one of the most influential groups and were given an animated series based on the lives of the Jackson Family. It was a drastically fictional portrayal of their true reality. Even through the young Jackson’s success, the torment from their father was constant. Joseph would continue his physical abuse of Michael throughout his adolescence and the mental cruelty would last throughout his life. Yet somehow, Michael kept singing and the hits kept coming. Michael Jackson had become a star, one that could not be contained by the Jackson 5. It was the first time the world had seen young black child reach that level of success. The world would become in tune with his life. They would share his pain upon news of his abuse. They too would revel in all his success as his talents consumed the world over. Michael’s early life helped pave the way for his influential career. The Jackson Five were a big influence on future boy bands including New Edition, New Kids on the Block, and The Jonas Brothers. When the group New Edition met with their manager and creator, Travis Gresham, he suggested to name the group New Edition to signify that they were the ‘new edition’ of the Jackson Five. When producer Maurice Starr created the group, New Kids on the Block, he was in search for a new version of Michael Jackson to take on the lead vocals. Starr came across the high note hitter and dancing machine, Joey McIntyre. The more current version of an all brother group, The Jonas Brothers, were also significantly influenced by the Jackson Five, â€Å"The first time we heard Michael’s voice was when our dad played the Jackson Five’s hit, I’ll Be There. We were amazed by the way that he and his brothers came together to entertain the world has been an obvious influence on us. Michael Jackson influenced every listener and every future performer with a talent the world had never seen before† (Joe Jonas. MTV Awards). Furthermore, various RB groups like Boyz 2 Men and All 4 One have sampled their songs countless times. Even today’s big stars like Chris Brown copied a track from Michael in his song â€Å"She Aint You†. The fact of the matter is the Jackson 5, a product of Michael’s talent, was bigger than most groups could ever hope to be and is universally recognized as one of the biggest groups of all time. In Michael’s young adulthood, he made the decision to break away from his brothers, as his talent could not be limited to his family. A decision fueled by his desire to further explore his talent and be in charge of his own career. You read "Michael Jackson Research Essay" in category "Essay examples" Michael influenced many other artists, including Beyonce and Justin Timberlake, to take the chance and break away from the group that they were engaged in. When most artists leave an extremely prosperous and established band to start their own solo career, the odds of success are dismal. Michael Jackson defied that statistic, far surpassing anything the Jackson Five had previously accomplished. Michael’s major breakthrough as a solo artist came when he released his first album, â€Å"Off The Wall†, which was co-produced by the legendary Quincy Jones. The album was released in 1979, and its success was exceptional. The album produced four United States top hits on the charts, a first for any US album, and won Michael Jackson three Billboard Music Awards: Top Black Artist, Top Black Album, and Best Male RB Vocal Performance. Imagine that dance from his song â€Å" I Want to Rock with You† is known by anyone who has sat in front of a TV. These awards and self-advertisement practically made the name Michael Jackson a household name and helped his career flourish in the 1980s. Even with the great success of his first single, Michael was still not satisfied, â€Å"I’m never pleased with anything, I’m a perfectionist, it’s part of who I am† (Jackson. Oprah Winfrey). Again, Michael and Quincy collaborated and created three-hundred songs for his new album, Thriller. Hard to decide, they cut it down to their nine favorite songs and the album was released in 1982. Thriller had an astonishing seven hit singles and it was selling one million albums per week. There was no one in the United States who did not hear the song. The music video is so popular that there are events around the world to re-enact the dance. It spent 80 consecutive weeks in the top ten albums, and 37 weeks of those in the number one spot. Don’t think for a moment that it was a one hit album though. His hit Billie Jean features an even more memorable dance featuring a move at a concert that shook the world in which he effortlessly glided across the dance floor. That dance is often imitated and that â€Å"Moonwalk† is a term that permeates pop culture. At the Grammy Awards, Thriller won Michael Jackson a record-breaking seven Grammy awards and, what he wanted the most, Album of the Year. Blending pop, RB, soul, dance, and disco, Michael brought a new sound to the population. All Grammy hopefuls compare their success to Michael Jacksons sweeping of the awards The Thriller album not only created history, it also become a milestone for racial equality in music. Music Television, MTV, was against playing African American RB music video; however, eventually, they agreed to air Michael Jackson’s hit video, Billie Jean. MTV had been previously dominated by rock music videos and denied videos from black artists like Rick James, but once they recognized the popularity of Michael Jackson’s songs, they evolved more towards pop and R;B, which helped future black artists like Prince. Before Michael Jackson’s video aired, MTV was struggling to become a top television channel. When they aired Michael’s videos, MTV became the hottest channel to watch. When the video for Thriller debuted, the demand to play it was so high that MTV had to play it twice an hour to meet demand for it. Thriller was said to be the best and most prominent music video ever created. MTV owes it’s over one hundred million viewers to Michael Jackson. In fact a video that insulted him was removed at his requests. His songs are still asked for to this day. Michael Jackson’s videos were not popular just because of the catchy, upbeat rhythms, but, because they were different. He was all substance. He is the definition of a true performer. As mentioned before, the video Billie Jean was first debuted on MTV, viewers watched something they have never seen before. Dressed in a glittering black jacket and wearing one white glove, Michael jumped, spun, and slid all over the video’s surrealistic city street set. Viewers could not take their eyes off of him. Michael Jackson made music videos an art form instead of having the singer stand there in front of a band lip synching the song. He incorporated special effects, storylines, dance routines, and cameo appearances into them. This started the epidemic of music videos. Every music dance video played today, has Michael Jackson to thank for that. Recording artist Ne-Yo remembers that when when Michael Jackson, â€Å"dropped a video, it was an event. † (Ne-Yo. MTV). He was one of the first to spend a million on a music video. A model that is copied today buy the biggest stars. Michael Jackson is not only a brilliant singer/songwriter, but also a skilled dancer. In 1983, on the TV special, Motown 25: Yesterday, Today, Forever, Michael Jackson debuted his iconic dance move, the moonwalk. Unlike anything that had ever been seen before, the moonwalk proved Michael Jackson’s staying power and influence on popular culture. Everyone was trying to master the dance moves they had seen Michael do in his videos and on stage. Who didn’t want to glide across the stage in a perfect floating moonwalk? Besides the moonwalk, his other famous dance was the choreographed routine in the video Thriller. Michael knew that he wanted the video to, â€Å"take [dance] to another level†(Michael Jackson. Barbra Walters). The dance has been used in many Hollywood movies including the 2004 Blockbuster hit, 13 Going on 30. If you ask people to do the Thriller dance, nine out of ten will be able to demonstrate it. Michael Jackson’s dance moves has inspired many current artists today including Justin Timberlake and Usher. A former teen sensation himself, Usher is probably the closest current performer to Michael Jackson in terms of singing style and album anticipation. Usher is the primary reason for the return of the popularity of choreographed dancing with current RB acts. Usher states that ,†[Michael Jackson] influenced me in so many ways, more than just music †¦ as a humanitarian, as a philanthropist, as an artist, as an individual who transcended culture. I wouldn’t be who I am today without Michael Jackson† (Usher Raymond. MTV). With his outstanding talent as a dancer and a high-range vocals, Justin Timberlake has been honored in being compared to Michael Jackson ever since his former N*Sync days. 2006, at the Video Music Awards, the curtain rises as seven time Grammy winner, Justin Timberlake, stands, silhouetted with the stages lights. With his neck tilted down, hand on head, and spinning around, the crowd goes wild. Not because it is Justin Timberlake about to perform, but because he has just immortalized the one and only Michael Jackson. Timberlake expresses that, â€Å"No one presented a song onstage like Michael. To create the things that he created with his music, it’s really untouchable† (Justin Timberlake. MTV). Being one of the most influential artists, if not the most, is not always as exhilarating as it seems. With fame and fortune comes pain and despair. From skin bleaching to the dangling of his child off the balcony, there has always controversy surrounding his life. In 2002 Michael was in a hotel with his family and wanted to show off his new born baby to the paparazzi. He dangled the child over a fourth floor balcony. Michael stated that, â€Å"I love my children. I was holding my son tight. Why would I throw a baby off the balcony? That`s the dumbest, stupidest story I ever heard† (Michael Jackson. Oprah Winfrey). A lot of rumors got around that Michael Jackson was bleaching his skin because he wanted to become Caucasian. Michael Jackson said that he had a skin pigmentation; however, a lot of people did not believe this. There were many hurtful comments about him bleaching his skin and he was very offended by them, â€Å"I have a skin disorder that destroys the pigmentation of my skin, it’s something that I cannot help, OK? † (Michael Jackson. Oprah Winfrey). With all these controversies, Michael was given a nickname, â€Å"Yeah, Wacko Jacko, where did that come from? Some English tabloid. I have a heart and I have feelings. I feel that when you do that to me. It’s not nice† (Michael Jackson. Barbra Walters). With all of these controversies, Michael was still a charitable man with a big heart, † I’ve helped many, many, many children, thousands of children, cancer kids, leukemia kids† (Michael Jackson). In 1984, Jackson bought all new equipment for a unit at Mount Senai New York Medical Center, which is part of the T. J. Martell-Foundation for leukemia and cancer research. Later that year, he visited the Brotman Memorial Hospital, and donated all the money he received from a Pepsi commercial that he was in, $1. 5 million, to the Michael Jackson Burn Center for Children. Michael also created one of the largest charity events, the recording of â€Å"We are the World†, to help raise money for kids in Africa in 1985. Artists like Diana Ross, Lionel Richie, Bruce Springstein, Cyndi Lauper, Tina Turner and many more, helped with this recording. This charity was so influential that in 2010, over one hundred of today’s biggest artist including Justin Bieber, Fergie, Lil Wayne, Adam Levine and Pink re-sang the song for Haiti, raising an immense amount of money. Even with the rumors going on, Michael was said to have donated over three-hundred million dollars to different charities throughout his life. With Michael Jackson being big on charities and helping kids in need, he created an amusement park in his backyard for kids who are disadvantaged or have medical conditions. Michael named the park Neverland, same as the fantasy island in the story Peter Pan, which is about boy that never grows older, â€Å"I’ll always be Peter Pan in my heart† (Michael Jackson. Oprah Winfrey). The 3000 acre land is filled with rides, animals, a train and many more attractions, â€Å"We have elephants, and giraffes, and crocodiles, and every kind of tigers and lions. And – and we have bus loads of kids, who don’t get to see those things. They come up, sick children, and enjoy it† (Michael Jackson. Ed Bradley). Neverland was intended to bring happiness to everyone; however, it brought a horrific result to Michael. In 1993, Michael Jackson was accused of molesting a thirteen year old boy at his Neverland Ranch. Michael had met the boy in 1992 and they soon became friends. The child had become a regular guest and started staying the night at the residence, which was not uncommon. Michael gave the boy gifts and paid for several family vacation trips around the world. The father of the boy, Evan Chandler, stated that, â€Å"[Michael Jackson] was part of our family† (Chandler. Vindicating Michael). According to the allegations, for four months, Michael had been kissing and fondling with the boy when they were alone. These allegations became the main topic on all news stations. While Michael said he was innocent, many believed the news articles that stated he was a child molester, â€Å"It’s a complete lie, why do people buy these papers? It’s not the truth I’m here to say. You know, don’t judge a person, do not pass judgment, unless you have talked to them one on one. I don’t care what the story is, do not judge them because it is a lie† (Michael Jackson). In 1994, Michael Jackson settled the civil lawsuit paying an undisclosed amount to the boy’s family. Many believe that he paid between 15 and 20 million dollars. After receiving the money, the boy refused to testify in any criminal matters. Therefore, the prosecution was not able to pursue a criminal case. Michael was accused again of child molestation in 2005, but was also found not guilty. These accusations did not fully ruin Michael’s career, but they did impact it. The media began to impair the career of Michael Jackson with ridiculous tabloid stories and false allegations, using wrong information to convince them. Society started to see him in a different light, giving him a poor reputation, â€Å"The press has made up so much†¦ God†¦ awful, horrifying stories†¦ it has made me realize the more often you hear a lie, I mean, you begin to believe it† (Michael Jackson. Oprah Winfrey). Sadly, his fans began to separate Michael from his music. The music was still prodigious; however, Michael, was seen as a predator. Artist Lil Wayne is going through the same thing with fans, but he went to jail for drugs. Lil Wayne’s music is still heard on the radio; however, the media on him is not respectable. After the allegations, the majority of people did not consider Michael as the influential pop star he once was, nor gave him recognition for his notable charity work and contributions in society; however, Michael tried to better his career; however is was never at the same magnitude as his â€Å"Thriller† album. From experiencing fame at such a young age, fighting lawsuits, paparazzi scandals, continuous plastic surgery, extreme tabloid stories, and false allegations, Michael Jackson never fully recovered. These struggles lead Michael into a deep depression, which subsequently resulted in an accidental overdose that cost him his life. People around the world were taken back by his sudden death in 2009. Through the comments all over the Internet, persistent updates on the television, the massive increase of albums sold on ITunes, and the misinterpretations of the way his death occurred, it was vident that the death of the King of Pop had a large impact on the nation. Rarely does any album get a 25th anniversary celebration, but Thriller did. Without a doubt, Thriller was a milestone for an entire generation. With singles at the top of the charts, changing MTV, and credit for breaking the color barrier and making way for a new generation of black artists, Michael Jackson truly exceeded what an yone could have expected. His unprecedented success is still resounding in popular culture today. Televison shows such as X Factor, Glee, America’s Next Top Model and American Idol have all had â€Å"Let’s give thanks to Michael Jackson† episodes. There is even a dance game called â€Å"The Michael Jackson Experience† that lets people learn his dance moves and perform with him. Michael Jackson’s iconic dances, vocals, and blending of genres continue to inspire new artists and captivate audiences worldwide. There is no doubt in my mind that twenty years from now, everyone will still know who the â€Å"King of Pop† was and how he has influenced almost every artist today. Works Cited Goh, Dion Hoe-Lian, and Chei Sian Lee. â€Å"An Analysis Of Tweets In Response To The Death Of Michael Jackson. † Aslib Proceedings 63. 5 (2011): 432-444. Academic Search Premier. Web. 8 Dec. 2011. Fast, Susan. â€Å"Difference That Exceeded Understanding: Remembering Michael Jackson (1958-2009). † Popular Music ; Society 33. 2 (2010): 259-266. Academic Search Premier. Web. 8 Dec. 2011. Jackson, Michael. Moonwalk. New York: Doubleday, 1988. Print. Krohn, Katherine. Michael Jackson. Minneapolis: Lerner Publications Company, 2010. Print. Halperin, Ian. Unmasked: The Final Years. New York: Pocket Books, 2009. Print. Taraborrelli, Randy. Michael Jackson: The Magic, The Madness, The Whole Story, 1958-2009. New York: Hachette Digital, Inc, 2009. Print. â€Å"Vindicating Michael. † HIStory vs EVANstory: The 1993 Allegations Part 1. 20 Apr. 2011. Web. 10 Nov. 2011. ;http://vindicatemj. wordpress. com/2011/04/20/history-vs-evanstory-the-1993-allegations-part-1/;. Interview by Barbra Walters. 20/20. ABC. 12 Sept. 1997. Television. Interview by Oprah Winfrey. Oprah Winfrey Show. KFMB. 1993. Television. Interview by Ed Bradley. 60 Minutes. CBS. 1993. How to cite Michael Jackson Research Essay, Essays

Toxic Leadership in Organizations

Question: Explain about a Essay on Toxic Leadership in Organizations? Answer: Introduction Work with several associative people is a crucial topic for all peoples. This assignment explains how to lead efficiently. In this assignment the researcher, reflects his knowledge gained from company. The researcher talks about the multi-national company recruitment of new employees, selection of new employees and procedure of retention and about culture of working. Resource of human is a very common manifestation in every multi-national industry. The prosperity of every industry is depends upon the innovative, skilled and creative force of labor. As most of the industry like to get uniqueness and skilled labor force; the employee selection and recruitment and retention procedure is very crucial to every industry. The recruitment of a new employee requires several documents, obey statutory law it will go over the point of selection (Almansour and Neal 2015). Preparing documentation for recruiting and selecting a new HR Manager The company identifies the hiring of Human Resource Manager. The division of the company needs to follow the vital script for the recruitment and selection of new members. Recruitment of Approval The process starts with the industry confirmation of company department. The respective departments of the industry, elect new employees send a detailed letter with judgment of position that represent the education and required skills for the post. After admiring the draft, it will be send it to the department of the company (Bobbio, Van and Manganelli 2012). The selection and recruitment of the organization until the grand esteem of the industry give the permission of employee request recruitment to department. The approval must include the advertisement and the draft copy. Position description The company before giving any advertisement in criterion of job it needs to specify the details of job with proper authentication of job post schedule and job name. For instance, the company named BBC is hiring the Human Resource Manager; so as the assistant it will give all the necessary details regarding job requirements of the company. Advertising Advertising is the most vital form of advertising job description of any company. With the help of advertisement the industry, pluck the potential candidate for required company position. There are several media such as online advertisement, print media advertisement, open advertisement, electronic media etc. The department will prefer that in which publishing advertisement they will use for job criterion (Eisenbei and Giessner 2012). Assessing the impact of regulatory, legal and ethical considerations to the selection and recruitment process of BBC. The selection and recruitment step is moving advance in rules and legal of the company. When the manager of human resource of the company starts the process of recruitment, he or she must be sensible of some organizational rules. The perception of statutory rules and regulation implications initialize the company to reduce esteem of risk, job posting and interview question etc. The impacts of legal, regulatory and ethical consideration are described below: Selection process After initializing the process of advertisement, the next step of department of the company is selection process. Selecting a recruitment panels: as the company is recruiting three different posts, the department will acquire three recruitment panels for selecting the new employees. In each panel, the respective department of director will present and select the new employees. Short listings: After receiving the employee application, the respective panels will short list the candidates by taking IQ tests, examinations of MCQ and written exams. The desired short listed names will be allotted to the department of the company for arranging the interview process. Interviews: The department of the company will take the interview of the selected candidates by asking some simple questions like say something about yourself, education background, cultural background, any experiences of the work and their knowledge in the specified field. Appointment: The recommendations panels of selection and recruitment for the candidates who clear the panel of selection by achieving the minimum criteria for the final process of appointment. The department will give the receipt of final statements of employees who are recommended through selection and recruitment panels. As a Human Resource (HR) assistant, the first step in selection process is to review the candidate applications. Review of applications means application that is received; to check whether the candidate possesses talent and skills for the job or not. The Human Resource (HR) assistant after proper verification; will then separate the eligible candidates for interview. Testing candidates: The second step is to test the candidate in terms of knowledge that whether the candidate is eligible for the position or not. It includes physical tests, personality tests and skill tests. The Human Resource (HR) assistant will choose various candidates and send them for testing. After appropriate tests examinations the human resource manager will select down the fewer candidates. The third step is Interview which includes personal interview with candidates. It is very important step to judge whether the candidate has the right qualification and knowledge for the job or not. The Human Resource (HR) a ssistant has taken face to face interview to know the gesture and manner of the desired candidates. Once the interview has been over the Human Resource (HR) assistant will select the potential candidates; suitable for the post. This step will drive more candidates to a negative result. This step is also called negative selection process. After performing all the necessary duties of selection process; its time to ask the candidate to submit their necessary documents with attached appointment letter for joining selection criterion. Evaluation of Human Resource (HR) assistant contribution to the selection process in BBC In this assignment, the researcher has taken part in preparing the necessary documents for employee selection. The researcher has given advertisement to gather new employees. The researcher played a role in short listing candidates and take part in giving interviews. Leadership plays a very vital role in industry. There are several types of leaderships; each has some negative and positive impact on industrial management. This part of this assignment is about styles of leaderships, quality necessary for leaderships and much more (Hoch and Kozlowski 2014). Skills and attributes required for leadership The company management decides to open a latest and new division for expanding the business. The management of the company also employs employees who take care of it; but the question is whether it will be attributes of manager or leader? The researcher opinion says that it will be leaders of attributes. (1) The new hiring is liable for company new sub-division. If the hiring person has the manager ship attributes then he cannot be able to control the sub-division perfectly. (2) If a manager cannot handle ability of managerial, he cannot be a leader also, but the leader has some special and unique attributes, which helps to control and manipulate the company new sub-division more carefully. (3) The new hiring must have the leaderships attributes because he has to lead the sub-division of profitability too (Eisenbei and Giessner 2012). Management and Leadership There are various types of leaderships namely: leadership of autocratic, leadership of democratic, leadership of paternalistic, leadership of laissez faire, leaderships of transformational and etc. In researcher opinion, leadership of democratic is the responsible person of the organization new sub-division must pursue this process to lead. It is very important leadership approach as various employees take part in the decision making process which results increase in wok responsibility. Management is the process of organizing, leading and planning industrial resources with an aim of achieving its objectives. It need to able to resolve several industrial issues which result very effective in an overall company management. It relates to entire industrial management. It differs from leadership. Leadership implies to one person; who has the capacity of leading several industrial employees. Comparison of leadership styles in several situations Through all several types of different leadership, the democratic leadership is best as many employees take part in the decision-making process and gets motivated and moralized. If any person follows the type autocratic leadership, it will increase dissatisfaction among several employees. If any employee follows paternalistic approach the independence of employees in terms of decision making process is absent and it will also leads to dissatisfaction. In real scenario, many employees want freedom especially in the case of decision-making process. In laissez approach, it is not suitable for any new division of a company. So the researcher has concluded the democratic approach of leadership (Kellerman 2012). Ways to motivate staffs to achieve objectives There are several approaches of employees motivation, which will help them to attain the goal and objectives of the industries. The most vital are Maslows Law need hierarchy theory, X and Y theory and two factors theory. In respect to company management the Human resource (Assistant) opinion chooses Maslows theory by following ways: Self Actualization: It is the most valuable theory of Maslow. It includes creativity, morality, problem solving, lack of prejudice and acceptance of facts. The Human Resource Manager (Assistant) will try to improve the morality of employees by motivating them in their organizational work. Every company must ensure the system of reasonable payment of employees. If all employees of an industry will get handsome salary, the level of motivation will increase. (Qdais and Alshraideh 2016). Esteem needs: It includes self esteem, achievement of confidence, and respect over others. The industrial culture treats all employees as bridging factor to motivate the employees. Because, it clarifies and fulfills the social prestige and social respect needs. The Human resource (Assistant) applies the theory of Maslows Law need hierarchy theory because it includes self esteem, self actualization, safety and psychological needs of human behavior. Love Belonging: It implies the friendship, family and sexual intimacy. The Human resource (Assistant) will support the employee by giving them an equal respect within company management. This led the company management get rid of insufficiency and deficiency. Safety and Psychological Needs: It is the most vital part of Maslow Theory of motivation. It generally includes security of a body, employment of resources, family morality, and safety of property (Eisenbei and Giessner 2012). The Psychological Needs primarily includes breathing, sleep, water, and excretion. This phase include all the basic necessities of human nature. The Human resource (Assistant) will provide all the necessary benefits to all the existing employees in order to motivate employees; to work effectively and efficiently. Figure 1: Maslow Theory of motivation (Source: Bobbio, Van and Manganelli, and 2012, pp-230) Benefits of team work The industrial teamwork is very much beneficial for the success of the company. The ultimate famous faith; the organizational members are the better way of sharing the enhanced knowledge with other company members. When the company team members are not liable, they have to depend on one another to meet the success of the industry (Wren 2013). The researcher has discussed some of the key growth technique of how the team members can contribute to the success of the industry: Growth of efficiency: The growth of efficiency in an industry lays some important aspects like accomplishing and sharing. There are many works that cannot be done by one employee, which will lead to dissatisfaction and de moralization of employees. In this case, sharing and accomplishing of work division among employees help them to perform work fast and with better efficiency. Development of employee relations: Teamwork is a very important concept in development of employee relations. Working together not only results in efficiency of work but also it will pave the way of better relations among several employees (Terry 2015). It will increase trustworthiness and faith among different employees of an industry. Demonstration of a team leader The demonstration of a team leader has the primarily responsibility for planning, managing and tracking the project that are physically assigned. The main role and responsibilities of team leader or project manager is to define the project manager, project. The organization has to handle several situations in their day-to-day managerial tasks. They maximum solve their issue by working in a teamwork. The industry is very keen towards their teamwork. (Wren 2013). There are several demonstrations of a team leader which includes: As a Human Resource manager (Assistant) the role lay was Coordinator, Shaper and Resource Investigator in a company management. Coordinator is specifically considered as the leader orientation of an industry. Human Resource manager (Assistant) is responsible for industrial goals and objectives. Popular qualities inbuilt in a coordinator like thinking positive enables the industry to motivate team workers and to make them dedicated about the work. Shaper: Human Resource manager (Assistant) main work is to control the shape and structure of the work. It primarily focus towards the work is excellent. Full of motivation and commitment towards completion of work helps the industry to achieve the goal. Resource investigator: Human Resource manager (Assistant) analyzes and makes the contingencies in various organizational contracts; selects the plan of project that is necessary for the industry. Review of team effectiveness in achieving the aim of BBC The industrial organizational team is very much effective in the universe of competitive world. It has the diversity of knowledge, which helps them to overcome the prevailing challenges. The teams need proper behavior ethical code that might be working with different team members. It helps them to increase the efficiency of a organizational team. The team also follows the Belbins Team Role, which has different aspects to realize them that they are helpful and effective. For the organization, they have proper and appropriate roles to control the objectives of the industry (Ong and Salim 2014). Factors involved in planning and assessment of work performance The researcher has considered some performance and measurement consideration of new employees: Setting up the methods randomly: The Company use multiple methods to control the check quality in an industry. The employee cannot clarify the working checking time to make aware. They should be very much attentive to pass the criteria. Surveying customers and clients: The industry must measure the employee performance to illuminate the survey of customer and its clients. Performance Appraisal: All the industry must follow the quality of performance on those employees especially who devote their services to the ultimate customers. Plan and assessment of deliver needs Training needs analysis: The company has to analysis the training need assessment such as: (1) an analysis of the company strategic aim and objectives, (2) person analysis: to analyze the potential instructors and participants, (3) Analyzing the task or work: the company has to control and analyze the main work of the training employees, (4) Training analysis: the company must be ensured about the comfort ability and suitability of the employees, by providing the appropriate training (Rezaei, Fahim and Tavasszy 2014). The training process must include some vital steps: Need of assessment. Objective of training. Trainee selection. Evaluation of training. Administration training Evaluation process of assessment with success The employee must contribute the organizational work training efficiently in the changing organizational environment. The new employee needs the training adaption for assessment of training of employees. It includes the survey to access and manipulate the training consequences. It has to evaluate the training result and measurement of job productivity and performance (Landa and Tyson 2016). Conclusion This study concludes the concept of leadership management in an organization. The researcher has worked as a Human Resource Manager (Assistant) in order to maintain and manipulate the process of recruitment and selection. Various models and theories in relevant to concept of leadership is reflected above by the researcher. The concept of Management and Leadership is also highlighted with respect to company management. It is quite important for everyone to maintain good leadership qualities in respect to organization behavior. References Almansour, M.K. and Neal, J.R., 2015. Toxic Leadership in Organizations.Conflict Resolution Negotiation Journal,2015(1). Bobbio, A., Van Dierendonck, D. and Manganelli, A.M., 2012. Servant leadership in Italy and its relation to organizational variables.Leadership,8(3), pp.229-243. ÄŒerne, M., JakliÄ , M. and kerlavaj, M., 2013. Authentic leadership, creativity, and innovation: A multilevel perspective.Leadership,9(1), pp.63-85. Ciulla, J.B., 2013.Leadership ethics. Blackwell Publishing Ltd. Eisenbei, S.A. and Giessner, S.R., 2012. The emergence and maintenance of ethical leadership in organizations.Journal of Personnel Psychology. Fairhurst, G.T. and Connaughton, S.L., 2014. Leadership: A communicative perspective.Leadership,10(1), pp.7-35. Hoch, J.E. and Kozlowski, S.W., 2014. Leading virtual teams: Hierarchical leadership, structural supports, and shared team leadership.Journal of applied psychology,99(3), p.390. Hogg, M.A., Van Knippenberg, D. and Rast, D.E., 2012. Intergroup leadership in organizations: Leading across group and organizational boundaries.Academy of Management Review,37(2), pp.232-255. Kellerman, B., 2012. The end of leadership. Landa, D. and Tyson, S.A., 2016. Enforcement and Accomplishment: A Theory of Leadership in Organizations.Available at SSRN 2716251. Ong, J.O. and Salim, D., 2014. SUPPLIER SELECTION METHOD USING ANALYTICAL HIERARCHY PROCESS (AHP): A CASE STUDY ON A JIT AUTOMOTIVE INDUSTRY.Jurnal Ilmiah Teknik Industri,2(1). Qdais, H.A. and Alshraideh, H., 2016. Selection of management option for solid waste from olive oil industry using the analytical hierarchy process.Journal of Material Cycles and Waste Management,18(1), pp.177-185. Rezaei, J., Fahim, P.B. and Tavasszy, L., 2014. Supplier selection in the airline retail industry using a funnel methodology: Conjunctive screening method and fuzzy AHP.Expert Systems with Applications,41(18), pp.8165-8179. Tannenbaum, R., Weschler, I. and Massarik, F., 2013.Leadership and organization. Routledge. Terry, L.D., 2015.Leadership of public bureaucracies: The administrator as conservator. Routledge. Wren, J.T., 2013.The leader's companion: Insights on leadership through the ages. Simon and Schuster.

The Origins of Vernacular Language and Its Spread free essay sample

The term vernacular can be defined as using a language that is native to a country or province, rather than a cultured, foreign, or literary language. The vernacular languages would also be considered as the large family of contemporary â€Å"Romance† languages (Matthews, 2007). These vernacular languages would one day be known to use as Spanish, French, Italian, Portuguese, and etc. Before the twelfth century, Latin was the major language that was used for literature and among the educated. The findings of Latin were influenced by other native languages which included those of Celtic languages, Greek, and Etruscan (University of Calgary, 1996). The Latin language was consistently developed due to the fact there were significant differences during each period. These differences included those in the literary written language, and also due to differences in the spoken language of the educated and those of the less educated populace. Development of Vernacular Language In the beginning, Latin was only one of several Italic languages in which all of them belonged to the Indo-European linguistic family, and the development of these languages were influenced by other tongues, including the language known as Celtic, Etruscan and Greek. We will write a custom essay sample on The Origins of Vernacular Language and Its Spread or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like many other languages, Latin language underwent continuous development. During each period of its evolution there were many differences between the literary written language, which was very distinct from the spoken language of the educated versus those of the less educated populace. Within the spoken language, borrowing from other tongues was common at all periods (University of Calgary, 1996). The development of literature and learning in Latin language was strongly influenced by the Greek, but for people in Western Europe the works of Latin authors had a gigantic range importance. This proved influential were the authors of the Golden Age (from c. 70 BCE to 14 CE), including the prose writers Cicero, Caesar and Livy. It also included the poets Virgil, Ovid and Horace, whose works have become part of a lasting literary and educational heritage that has survived for many centuries. Even after following the spread of Christianity, educated persons, including the Western (Latin) Fathers of the Church, continuously shared in this heritage (University of Calgary, 1996). After the Empire between 500-1000, vernacular language was also being used by the peninsula for popular celebrations of religious festivals, improvisational troupes of actors, story-tellers, etc (Matthews, 2007). Unfortunately none of the literature was written down so that it may be handed down to generations. However, although none of the literature was written down early on, there was enough of the literature left around the year 1200 to prove that the common language could be produced into real literature for the common people. The Spread of Vernacular Language Vernacular language was first spreaded by the French, which included their literary works, and by the time of the fourteenth century, vernacular works had already made its way through Europe. The shift from the Latin language to vernacular language presents an importance in the interest of courtly literature. During the rise of vernacular language, the woman’s role was not undermined. Reason being is that noble women were the ones to have commission works to be written in or translated into vernacular language, which helped to, preserve history. By the time of the fifteenth century, vernacular language was very well sought out to be the language of literature, historical record and personal expression. However, in the end vernacular language was often subjected to be standardized. The possibility of vernacular language being able to rise and spread was because many people did not speak Latin, not even the noble men. Vernacular language was eventually used over Latin, because it made it easier to convert people to Christianity. Technological advances, also helped spread vernacular language and lead to an increase in literacy rates were found to be essential. There were different factors behind the rise of vernacular language. The dream to spread Christianity, the desire of women to take part in cultural debates and the technological advances are only three of the many factors that made it possible for vernacular language to overtake the Latin language. A subsequent standardization of vernacular language is a said to be a logical consequence. Factor One: Spread Christianity Because the desire to make Christianity available for the broad population was so greatly desired, it is one of the important factors for the rise of vernacular language. Since monks were more versed in the studies of vernacular language, as well as science and the bible they were typically the ones who created an alphabet to translate the Latin bible into vernacular language. As soon as Christian readings and teachings were available in the vernacular language, it became much easier to convert people to Christianity (Bouchard, 2004). Even though vernacular language was used more than the Latin language, there was still a debate over whether or not religious services should be held in Latin or in vernacular language. This debate became one of the focal points of the Reformation in the sixteenth century (Slavitt, 1999). Factor Two: Women Wanting to Take Part As stated before, the role of women during the rise of vernacular language hould also have been not be undermined, as it was those noble women who had commissioned works to be written in or translated to vernacular language, which had helped preserved history (McCash, 2008). Even though schools were on the rise, that is at least for wealthy boys, the main subject remained Latin and although girls of the same social class was taught to read and identify Latin, they unfortunately did not learn its grammar or its true meaning (Orme, 2006). Therefore, when women decided they wanted to participate in cultural debates, they had to do so in vernacular language (McCash, 2008). Do to the fact that women did not know the true meaning and grammar of the Latin language, vernacular language was able to empowered women and lead them towards greater freedom of expression and by the fifteenth century, writings by women were no longer viewed as odd (McCash, 2008). Factor Three: Technological Advances In order for vernacular language to keep rising advances in technology and the import of papermaking techniques were important (Slavitt, 1999). The invention of movable letters and a printing process by Gutenberg allowed for mass production which was important for the spread of vernacular language as well. Literary works were faster and easier to make because of the printing process (Chappell, 2011). The Bible, was the first book printed by Gutenberg and to no surprise it was written in vernacular. The literacy rate prospered due to the technological advance, since anyone who could speak the vernacular language could learn how to read and write in it as well (Slavitt, 1999). (Slavitt, 1999). Going into the fifteenth century, vernacular language was well over established as the main language of literature, personal expression and historical record (McCash, 2008). Latin, did remain as an important language for official proceedings and science as it was considered to be safe from change (Vincze, 2009). The rise and spread of vernacular language was very much so possible because many people did not speak the Latin language. Vernacular language was able to thrive because of the various factors. Many languages from other countries that we hear and for some speak today come from the vernacular language.

Psycho Persuasive Essay Essay Example

Psycho Persuasive Essay Essay Example Psycho Persuasive Essay Essay Psycho Persuasive Essay Essay Essay Topic: Everything Is Illuminated Persuasive Psychological you expect it to be really hard to change the audiences perception of a character within moments of the characters Introduction? Alfred Hitchcock made It seem almost easy In the movie, Psycho. The sinister nature of Norman Bates was revealed and enhanced through the use of symbolism to set the mood, foreshadowing in regards to Normals mindset and lighting to establish Normals darker aspects. In scenes where Norman Bates was present, symbolism was an important aspect used to establish the eerie mood that he set. From the beginning, Norman Bates was perceived as a shy and nervous, but still friendly sort of hereafter. He seemed to have a crush on Maroon but she already had a man. This lead to audience sympathy which soon changes to an uncomfortable feeling when his hobby of taxidermy is revealed. The stuffed birds in the movie often symbolize and reflect certain characters personality. In the case of Norman, the birds used to symbolize are mainly shown in the parlous scene where he is eating dinner with Marion. There is a large owl with its wings spread out on one side and an equally large crow on the other side of the room. There are also smaller birds Like sparrows n the table next to where Maroon Is sitting. Owls and crows are mainly predator birds and as they are shown looming dauntingly over the sparrows, this could symbolize Normals predator status over Marion. This is the first thing that symbolizes his sinister nature as it shows him having a superior power over her. The use of birds could also symbolize his conflict with his mother when he states, But shes harmless. Shes as harmless as one of these stuffed birds. This statement could be restated as he thinks of her as harmless because she is dead and unresponsive Like his stuffed birds. This sets a creepy mood In the scene and enhances his sinister nature as he doesnt show much regard to the fact that hes comparing his mother to a dead bird. These examples prove that symbolism is very important when establishing the mood that Norman is setting in a particular scene. Much of the symbolism used also leads to revelations made in the future so these examples also lead to foreshadowing. Foreshadowing is another key aspect used in enhancing the sinister and creepy personality of Norman Bates as It gives you Insight Into his mindset and starts leading you to taking Inferences on his sanity. For example, during the dinner in the parlous scene, Marion asks Norman if hes ever considered sending his mother away to an institution as a way of getting away from her controlling nature. Though she didnt mean it offensively, he is immediately angered and says, A boys best friend is his mother. and We all ago little mad sometimes. This could mean that his mother is an Incredibly vital part of his life as he Is defending her. It Is an example of foreshadowing as it leads to revelations later on where she Is such a huge part of his life because she basically Is him or his other reason. Another example of foreshadowing would be when he says, Shes as harmless as one of those stuffed birds. As those birds are dead, it would be foreshadowing because it is basically implying that his mother is also dead. Foreshadowing is also shown in the scene where Norman dumps Marinas car (which also el n a newer AAA Day In It) as en Is seen smelling Wendell ten car slinks Any normal person would be fretting anxiously and freaking out, probably not smirking as they commit a crime. This example would be foreshadowing as it shows him possibly paving some sort of psychotic disorder because he doesnt act as a sane person would and it lead to revelations of how in the end, he did actually have a mental issue. Therefore, foreshadowing is a very important aspect used in the film to support, enhance and give greater understanding to Norman Bates mindset and way of thinking. Equally as important as foreshadowing in the movie is also the lighting used to establish a darker characteristic in Norman. Lighting is an important tool used in the movie that supports details about Norman being a dark and sinister hereafter. Though it is a black and white movie, Alfred Hitchcock did a marvelous Job showing the differences between a good character and bad character with the use of lighting. The lighting would get darker or brighter in a different scene depending on whether it is Norman that is being shown or an opposing character. For example, when Marion and Norman were talking in the parlous, Marion always seemed to be brighter than everything else while there was a constant shadow surrounding Norman. This was particularly strange as they were in the same room and the cackling was also the same for the two of them. This supports the idea that Norman is the antagonist as he is shown in the shadows which is most often accompanied with dark characters in movies. Another example of how lighting enhances his evil persona would be during the shower scene. Everything in the bathroom is all white and illuminated but as the psycho approaches, there is a darkness that fills the entire room as Norman (or Mother) approaches to kill Marion. This was very effective to showcase his character as it made him seem really dark and unapproachable. A IANAL example would be at the very end of the movie, when Normals psychological disorder is revealed and Mother has taken over. This scene uses lighting to enhance his sinister character effectively as the entire room is well lit yet he still has hooded eyelids and shadows surrounding his eye-nose-mouth region to imply his dark nature. This effect was created by having light shine directly over his head which lead to the shadows that were on his face and another revelation about his dark nature. This evidence from the movie proves that lighting was a very relevant and effective technique to use when trying to portray Norman Bates evil character. With the use of techniques like symbolism, foreshadowing and lighting one can really influence how the audience perceive a character in a movie. In conclusion, we can see that these three aspects were used effectively in Psycho to correctly portray the sinister characteristics of Norman Bates as they all showcased how he changed from an innocent protagonist into the evil, psycho antagonist that we know him as. Therefore, no symbolism, no foreshadowing, no lighting = no psycho?

Business Plan

Mission Statement Sound Noise, a State of Indiana S Corporation, spotlights unconventional music, merchandise and entertainment typically overshadowed by mainstream ideologies. It speaks to the shared experiences of Generation Y and The Urban Trendsetter. It provides fair compensation to its employees, a fair return to its owners, and a fair royalty to its artists.Goals * Establish and grow The Company into a full service record label, merchandising ND multimedia company * Create a steady stream of revenue from record sales, digital sales, merchandising, licensing and live performances Keys to Success * Focus on creating a consistent stream of high quality songs and music related products * solve problems with Independent marketing, promotional and advertising budgets * Ensure products are delivered on time, financial are managed effectively, marketing and promotional budgets are monitored, and develop successful growth strategies * Focus on internet presence and building the foundat ion for a recognizable web brand Financial Requirements Sound Noise (hereafter referred to as The Company) seeks a capital infusion of $100,000 to continue building on the foundation already established by the company. This money will be used to cover costs associated with creating a consistent stream of music related products, marketing, promotion, and working capital necessary to establish and grow The Company into a successful multimedia organization. We plan to repay the balance of this loan amount in the span of approximately three years. We also plan to immediately begin repayment of the loan Interest at a rate of 6% or $500 per month.Further information regarding these procedures is outlined later in this plan. PRODUCTS AND SERVICES Our current sources of income include but are not limited to the following list of products and services: * Retail sales of Cads. DVDs and other multimedia formats * Sales of T-shirts, Jackets, tour books and other promotional merchandise * Royalties and fees earned from performances of recordings on radio and television, on the Internet, in movies, and in commercial venues such as restaurants and nightclubs * Live Performances Recorded Music Sound Noise will spe nd a large portion of their creative energy on writing song lyrics ND composing music.The company commits to producing and recording a steady stream of high quality music for public consumption to equal no less than two songs tots chains, at live shows and over the internet via various online and offline distributors and aggressors. The Company will also sell digital music in the following formats: Complete Album Downloads, Full Track Downloads, Mobile Only Full Track Downloads, Polyphonic Rhinestones, and Arranging Tones. We plan to make these items available through structured licensing agreements with popular online retail (I. E. I Tunes, Music, and Rhapsody). Merchandising ere Company will manufacture and produce a large variety of merchandise at the lowest possible costs.Every piece of merchandise, once sold, becomes a living piece of advertising for our projects, creating a dual benefit for our company and its consumers. These items will include but are not limited to the following: T-shirts, CDC, Posters, Sweatshirts, Hats, Jackets and other collectibles. Live Performance ere Company will focus on live performance venues and the relationships with booking agents as a marketing and advertising supplement to drive record and reassigning sales. Licensing As the owner of the masters and the publisher of our own catalogue of songs, The Company is guaranteed a certain bundle of rights by law. Because we own all the rights, anyone who wishes to use our song must first obtain our permission.A film or IV show needs to borrow only two of these rights: the right to use the actual recording (our master), and the right to use the underlying composition that the master is based on (our song). The permission we give them to use the master is tendered in the form of a contract called a master-use license. The permission we give them to use the song itself is tendered in the form of another contract called a synchronization license. Both these licenses can be combined into one agreement if the publisher and master owner are one in the same. MARKETING PLAN ere Companys marketing will revolve around 4 basic online and offline mediums: Radio, Reviews, Road and Retail.Sound Noise will use the strategies of this plan to attack all four principles simultaneously over the course of the next three years. This Nail determine the true value of The Companys music and validity of our business. To et the most of these 4 mediums we must first prepare a polished and professional press kit and update our online presence. The Company explains in more detail below. The costs for these items are listed in the Start up Cost spreadsheet in the Financial Statement. Professional Press Kit Includes: geography A professional one page biography will be written to provide press, radio and fans with a complete concise story behind the music of The Company. Photo Shoot A full service digital photo shoot will be performed to provide high resolution mages for The Companys Namespace Page, Blob and Press Kits; both online and offline. Electronic Press Kit -An online version of The Companys press kit will be created and maintained to allow for easy access to floggers, Journalist and other press outlets to cover its music. * Download Cards Similar to tunes, this plastic or recycled cardboard business card sized gift cards come with a unique download code to be entered on the web that will collect data about the fan downloading (I. E. ;mail, address, zip code, age, etc. ) * CD Manufacturing Professionally copy of The Companys latest releases. Online Presence * Customized Namespace Layout A new layout will be designed and published at http://www. Namespace. Mom/semiconscious to maximize fan experience and brand exposure on the #1 music discovery destinations on the web. * The Sound Noise Backbone A new Backbone layout will be designed and published to NNW. Backbone. Com/semiconscious. Musicians will also receive their own new designed Backbone page. Backbone will be updated weekly with amps, pictures, video and commentary from The Company. The blob will serve as a two way communication between The Company its fans and stakeholders. Once the professional press kit and updated online presence is complete, The Company will move forward in presenting The Companys products to the mediums that are illustrated and outlined in detail on the following pages.Reviews ere Company will do as much as it can to effectively promote ourselves in the press; however we anticipate the need for a full time publicist. * The Company will pay a full time professional publicist at a rate of $500 per month to secure interviews and reviews in both online and offline publications. The first step in assisting the publicists is to compile a list of appropriate press accounts (I. E. Outlets) in our target racket college press, local magazines and newspapers, fanzines, online press and media, etc. Note that our list will include press that is not primarily focused on music, but which music fans read for example, fashion or auto magazines.Evaluation of our press and publicity efforts will include the monitoring and tracking of single, album and concert reviews, as well as interviews and features regarding our label and its acts. Radio ere Company will do as much as we can to effectively promote our record ourselves to commercial and college radio; however we anticipate the need for an independent radio promoter. The Company will pay a professional college radio promoter at a rate of $500 per month to secure radio spins on BEDS/COM tracked radio stations. In addition, The Company plans to use highly influential online services to market its music to radio. These services will be paid at a rate of $1,000 per month. We will assist the efforts of the radio promoter by creating a comprehensive list of station information. Servicing radio involves providing the MD, PDP, Dos and Promotions/ Marketing Director with full-length CDC and singles, and updating appropriate radio personnel with information on our acts and developments with our label (new leases, upcoming concerts to add to the concert calendar, special promotions in the area, T-shirts, posters, flyers, etc. ). Evaluation of our radio promotion efforts will Include the monitoring and tracking of ads, level of rotation and overall chart statistics (Billboard, BEDS, and College Music Journal). Road En plan to Join The National Association of Campus Activities to maximize the number of paid gigs per year. These shows easily become multi media events a place to sell Cads and other merchandise. * The membership rate for the NCAA is $750 as described in the start section in the financial plan. The Company will also SE online booking agencies to find high profile, paid gig. We will pay those services a total of $500 per month. Retail Marketing While no one element of our marketing mix is more important than the other, we will tie as much of our marketing efforts into retail as possible. The first step will be to build a comprehensive list of music blobs that make sense for The Company. Secondly, we will service the online record stores (I. E. tunes, Rhapsody, music, Amazon MPH, All and more) with current releases, promotional material, and point of purchase advertising. * The cost of distributing The Companys product will be TA rate of $100 per month. Online vs..Offline The Straddle is a term coined by professor/flogger George Howard to explain the difference between online and offline market. The balance act necessary to leverage both worlds is something that is not so often talked about, but one that most successful acts are already doing. * The cost of online and offline advertisement will cost the company $1 500 per month For independent artists, this concept is even more important to grasp. Namespace and other social networks have given rise to a generation of musicians who think they can become an instant success from their opts. Truth is, if you fail to create a real connection with the fans or friends you make online, you will ultimately loose them all offline. Our Street Team The street team is an integral part of The Companys marketing plans, and a significant portion of every artists marketing budget is dedicated to manufacturing promotional items for street team use. The street team will be an extra set of several arms and legs scattered across the country supplementing the efforts of our publicist, radio promoter and general managers. * The cost to properly fund our street team will be $300 per month MANAGEMENT PLAN Brandon Ernest President ; Aaron Fisher Secretary Brandon has managed UPS for 3 years and is looking to take his experiences and knowledge to his own business. He is also musically trained on trombone, guitar, piano, and drums.While Aaron Fisher is a graphic design major looking to take his cameras where ever life leads him. Also equipped with computer gear made by apple overseeing design operations is his dream. Both men are musicians at heart and the music industry is full of heart. Gerard Brooks (aka Rush) UP Operations He is the eldest of 4 children and was raised in a single family home by his mother. His responsibilities, at times, seemed overwhelming in comparison to others his age. His hard knock life bestowed him with a make it happen now attitude. Life has not always been beneficial for him, but deep, perspective thinking and speaking it real is truly evident in his music.Gerard began music Just by making a rhyme for fun in the Once the crowd heard my rhyme, they went wild and I received such an adrenaline rush hence the name Rush. Ralph Kay (aka Picasso) UP of Sales Picasso, the eldest of 3 children, was part of one of the only African American families in the area that had both parents living in the same household. Although a two parent household might sound normal to many people, Ralph understood that it was not at all a normal occurrence. Because of his secure environment, he grew up with a care free, all is right with the world attitude. Nothing seemed to concern or worry him much, still does not. This fosters his ability to paint beautiful pictures with words and use his witty humor along the way.

Google Adwords Coursework Example | Topics and Well Written Essays - 1000 words

Google Adwords - Coursework Example A person can search for keywords using a word or a phrase, a website or a category. As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a competitor. Category column usually gives many weird suggestions but can be a good starting point if we are not aware of what keywords to use or if the company does not has a website of its own. It can work as a starting point .In this tool we also have the advanced filters option which can be used to filter keywords based on the country we are targeting, the language spoken by the target market and whether the application is visible on desktop or mobile. Ad words Preview and Diagnosis Tool This tool can be used to see how the ad is being displayed by Google. It can be used to preview the ad and so lve any problems with the display (Moss, 2009). This tool can be used to see the display of the ad in various geographical locations. This tool functioning requires us to enter the term for which search results are to be seen , the domain(country) , the language , location and the devices (mobile or desktop) where we want to see our ads. For e.g. we want to see our English language advertisement regarding mobile sales in USA, New York city on mobile devices. So we enter all this information and Google will show us a preview of our ad and will also information us if the ad is not visible. This tool helps us to solve any problems with the ad campaign and helps to increase it reach. 2) What more advanced tools exist? Where did you access them and which ones did you try? The other advanced tools which are available in Ad words are change history, Conversions, Google analytics, Website Optimizer, Traffic Estimator, Placement Tool and Contextual Targeting tool. These tools are visible whe n we make a Google account and sign in to ad words using this account. All these tools are visible in the Tools and analysis tab. I tried my hand at all of these tools. 3) Which tools did you find most useful and why? The tools which I found the most useful were the traffic estimator tool and the placement tool. The placement tool helps us to place ads on the Google display network which helps us to place banner ads on a number of sites which are either owned by Google or third party sites. Banner ads are usually more effective in reaching the target customers and this tool helps us to make and place banner ads. The other useful tool is the traffic estimator tool. This is very useful tool which can help the advertiser know about the expected traffic for their ads and the amount of money the advertisement is going to cost them. With the help of this tool we come to know of the cost per click, estimated daily clicks and the estimated daily cost of placing the ad on Google. 3) What cri teria would you adopt to evaluate the success of your campaign? How would you characterise success for this campaign, either in terms of click-through rate (CTR) and Return on Investment (ROI)? I will use the Return on Investment criteria in order to gauge the success of the campaign. In order to justify the use of this criterion, I will first explain both Click Through rate and Return on investment method and though show which one is

What is aggression Does watching violence in television, film and Essay

What is aggression Does watching violence in television, film and video games ake people more aggressive and more likely to commit violent acts in society - Essay Example The resulting changes in everyday social relations may lead to steady escalation in aggressive actions. Because of the powerful way in which the television media has focused on violent and antisocial behavior, the media deliberately misinforms, making the viewers fearful, suspicious and cynical. Because of its bias toward bad news, the media feeds a perception that the world is a violent, dangerous place. As a result, the viewers come to overestimate the rate of violence. With these images flashing in their minds every evening, the viewers become negative, mistrustful of others and withdrawn, and cease to believe in progress. Children, who are not mature enough to distinguish fantasy from real life, television from life on the street, come to assume that acts of violence are acceptable in real life and become incapable of making appropriate judgment calls in times of conflict. Children who are repeatedly exposed to entertainment violence are also more likely to see violence as an effective way of settling conflict. However, playing violent video games may be more detrimental than view ing violent television shows or movies because they are especially enthralling, interactive, and necessitate the player to associate on a personal level with the violent character of the game. Infamous events have generated extensive debate regarding the effects of video game violence. For example, a nationwide conversation ensued regarding what connection video games had to the 1999 Columbine High School (Littleton, Colorado, U.S.) massacre where two students murdered 13 and wounded 23 before killing themselves. While many motivations were likely involved, it is not possible to identify precisely what provoked these teenagers to shoot their classmates and teachers but violent video games have been mentioned as one possible contributing factor. The two students had often played

The Road to Integrated School Systems Essay Example for Free

The Road to Integrated School Systems Essay In 1986, the Plessy v. Ferguson Supreme Court case established that there could be separate but equal facilities for blacks and whites, giving support to Jim Crow laws. The Supreme Court did not begin to reverse Plessy until the Brown v. Board of Education Supreme Court case 58 years later, which established that segregating blacks and whites was unconstitutional and that separate could never be equal. After the period of reconstruction following the Civil War, many states in the south and other regions of the country passed laws that discriminated against African-Americans. These laws ranged from restrictions on voting to requirements that blacks and whites use separate facilities and attend separate schools. On June 7, 1892, Homer A. Plessy, a man who was one-eighth black and seven-eighths white, bought a train ticket to travel from New Orleans to Covington, Louisiana. Under Louisiana law, he was considered black and was required to ride in the colored car. Because Plessy sat in the whites only car, he was arrested and put in jail in New Orleans (Frost-Knappman). Plessy faced trial for his crime of riding in a railroad car for whites only. John A. Ferguson presided over his trial in federal district court. He was found guilty, and the Louisiana Supreme Court upheld his conviction. Plessy then appealed to the United States Supreme Court for an order forbidding Louisiana-in the person of Judge Ferguson-from carrying out his conviction (Frost-Knappman). On April 13, 1896, Plessys lawyers argued before the U.S. Supreme Court. Their argument was that Louisiana had violated Plessys 14th Amendment right to equal protection under the law (Cozzens). Attorney General Cunningham argued that the law merely made a distinction between blacks and whites and did not necessarily treat blacks as inferiors (Cozzens). On May 18, 1896, the court issued its decision, upholding the Louisiana law: A [law] which implies merely a legal distinction between the wh ite and colored racesa distinction which is founded in the color of the two races, and which must always exist so long a white men are distinguished from the other race by colorhas no tendency to destroy the legal equality of the two races (Frost-Knappman). The court also endorsed the separate but equal doctrine, ignoring the fact that blacks had almost no control over how equal black and white facilities were (Frost-Knappman). In years to come, black schools, railroad cars, and other facilities were very rarely as good as those of whites. For the next 58 years blacks continued to be discriminated against through segregation. This led to the 1954 Supreme Court case of Brown v. Board of Education. Brown was an eight-year-old girl named Linda and was the daughter of Oliver Brown, a quiet, hard-working man who served as an assistant pastor and sexton at St. John African Methodist Epicostal Church in Topeka, Kansas (A Moment in History). Linda Brown attended a school that was more than three miles from her home. Her trip to school involved a six-block walk along the train tracks to catch a bus that took her the rest of the way (Pratt). In 1950, Oliver Brown sought to enroll his daughter at the nearby white Sumner Elementary School (Hollaway ). The superintendent, Kenneth McFarland, had always favored segregation and informed Brown that Topeka was not yet ready to make the change (Hollaway). The school board supported McFarland in his decision (Hollaway). On August 25, 1950, Lucinda Todd, secretary of the local NAACP (National Association for the Advancement of Colored People), wrote to the national office in New York, saying that the school situation in Topeka had grown unbearable and that the local branch was willing to go to court to challenge the Kansas law. Local attorneys Charles Bledsoe, John Scott, and Charles Scott drew up the legal papers. However, it was not easy to find blacks willing to serve as plaintiffs in the case. Lucinda Todd was the first to volunteer. Eventually, twelve others followed. All were the parents of children who had been denied admission to white schools, and all were women except for Oliver Brown who was listed as the lead plaintiff (Pratt). The case was officially filed with the U.S. District Court for Kansas on February 28, 1951. Though sympathetic with the plaintiffs argument, the District Court unanimously refused to grant relief (Cozzens). Immediately after the lower courts ruling, the NAACP attorneys began to prepare their appeal. Similar school desegregation suits were being filed in the District of Columbia, Delaware, Virginia, and South Carolina. The central issue of the cases shifted from unequal funding to the fact that segregation was unconstitutional and a violation of the equal protection clause of the 14th amendment. In December 1952, the Supreme court decided to group the five cases together and hear them simultaneously. The cases became known as Brown v. Board of Education (Cozzens). On May 17, 1954, Chief Justice Earl Warren wrote for a unanimous court that separate education facilities are inherently unequal. In summing up the courts opinion Warren concluded: To separate [black children] from others of similar age solely because of their race generates a feeling of inferiority as to their status in the community. In 1955, the court handed down its enforcement decree in Brown II, which said that the desegr egation of public schools should proceed with deliberate speed (Hollaway). Ironically, Linda Brown had by this time started to attend an integrated middle school. However, thousands of other children benefited from the courts decision (Pratt). Eventually this decision would be used to dispel other segregation laws and practices. For example, the separate but equal doctrine was abolished (Frost-Knappman). Today, de facto segregation still exists in some areas because of residential patterns and other factors. However, much progress has been made. Were it not for the Brown v. Board of Education Supreme Court case, The U.S. would probably not be quite so far along in the quest for public integration of races. Works Cited Cozzens, Lisa. Brown v. Board of Education. 29 June 1998. 14 April 2002 . . Plessy v. Ferguson. 17 Sep. 1999. 18 April 2002 . Frost-Knappman, Elizabeth, Edward W. Knappman, Lisa Paddock, eds. Courtroom Drama. 1998. New England Publishing Associates, Inc. Hollaway, Kevin. The RulingBrown v. Board of Education. Civil Rights: A Status Report. 13 Dec. 1996. 14 April 2002 . A Moment in History: Brown v. Board of Education. Learning Network. 14 April 2002 . Pratt, Robert A. Segregation Overruled. National Parks. Sep./Oct. 1993.

The Metamorphosis: Use Of Comedy And Irony Essay -- essays research pa

To what extent did Kafka use comedy/irony to develop his tragic, cynical view of society and family?Gregor Samsa, a young traveling salesman who lives with and financially supports his parents and younger sister, Grete, wakes up one morning to find "himself changed in his bed into a monstrous vermin" or insect. At first, to my surprise, he is preoccupied with practical, everyday concerns: How to get out of bed and walk with his numerous legs? Can he still make it to the office on time? Most persons would be devastated to find themselves in such a position as Gregor, but he did not seem to care much about himself, but only about his obligations, instead of panicking, he starts cursing his job : "If I did not hold back for my parents’ sake, I would have quit long ago, I would have marched up to the boss and spoken my piece from the bottom of my heart", " Well, I have not given up hope completely; once I’ve gotten the money together to pay off my parents’ debt to him, I’m going to make the big break. But for the time being, I better get up, since my train leaves at five." This is a sort of dry humour; a person in a tragic situation does not seem to notice the predicament he is in.He tries to get out of bed, but his new form does not enable him to do the things he used to do so easily. The way he describes it, can already be seen as comical : "First he tried to get out of bed with the lower part of his body, but this lower part- which by the ...

Defining Experience

I have always considered myself an open and welcome person who treated everyone fairly. Other people that I knew would often express views that people, who lived in the United States, whether legally or not, should learn how to speak â€Å"our† language. While I tended to agree with them I never gave it much thought, until I found myself in a foreign country, and unable to speak the language. It was there that I learned, not only how it felt to not be able to communicate easily, but to be more tolerant of other people’s non-native speaking. I have always loved to travel with family and friends, and there was no better time than when I was living and working in Serbia. While I worked with people from many nationalities most, if not all, spoke the English language. I took this for granted, and while I made some attempts to learn new languages, I did not try too hard. After a particularly stressful month of work I felt the need to get away from it all, to rest and relax, and to broaden my perspective of the world. I made reservations for six solo days of scuba diving in Croatia. I was excited, nervous, even a little scared of traveling alone. I told myself that I’m 36 years old, have two kids, and lived in another country, so I held my head high, bid my friends farewell and took off. Upon arrival in Croatia I picked up my rental car at the airport in Zagreb. I got on the A1 motorway and pointed the Fiat Punta south towards the small fishing village of Rocogniza. I arrived there late in the afternoon and promptly found the dive shop that had arranged all my accommodations. I settled in and then set off into the village to explore and buy food to prepare for dinner. The sun was shining and felt warm as I parked my car started walking towards the village. I traveled past centuries old houses, a large stone Orthodox Christian church, and into the village. Once in the village I saw the bustle of people coming to and from the outdoor market and the fisher men peddling their catches along the dock. There were people of all ages in the town centre, young kids playing, and elderly people sitting at the cafà ©Ã¢â‚¬â„¢s talking. I walked through the market and saw a very old lady selling fresh fruits and vegetables. I stopped at her cart and she was very warm, with bright eyes, a big smile on her face, and arms opened as if she were going to hug those around her. I said hello to the old lady who only nodded and I realized that she did not speak English. Even though there was a language barrier I was able to purchase the fresh fruit and vegetables that I would need for the next few days. I then walked to the docks and again I was greeted with a warm welcome by the fishermen. I bought several mackerel, red mullet, and bukva, more that I needed, thanked the fishermen and bid them farewell. After making my purchases I stopped at a small cafà © to have a coffee. The waiter Mario, whose brother was always living and working in Kosovo, spoke almost perfect English. I sat at that cafà © for several hours talking with Mario. Mario told me about the people of his village, how they had survived through the war, and how the Croatian people generally loved having foreigners visit their great land. Although I hated for our talk to end, I had to bid Mario farewell, and head out before dark. As I left the village I turned back and looked towards the small fishing village that I had just visited. I thought about the warm and welcoming reception that I had received and that I would always remember the people that I had met. I also thought about those people who come to the United States to either visit or in search of a better life for the families. I vowed to myself that I would learn some of the local language while traveling in other countries. This experience also changed the way that I would interact with people who were in my own country and did not know how to speak what we consider â€Å"our† language.

Campare Sonnet Essay

Shall I compare you to a summer’s day? Thou art more lovely and more temperate:| You are more lovely and more constant:| Rough winds do shake the darling buds of May,| Rough winds shake the beloved buds of May| And summer’s lease hath all too short a date: | And summer is far too short:| Sometime too hot the eye of heaven shines,| At times the sun is too hot,| And often is his gold complexion dimm’d; | Or often goes behind the clouds;| And every fair from fair sometime declines,| And everything beautiful sometime will lose its beauty, By chance or nature’s changing course untrimm’d;| By misfortune or by nature’s planned out course. But thy eternal summer shall not fade | But your youth shall not fade,| Nor lose possession of that fair thou owest;| Nor will you lose the beauty that you possess;| Nor shall Death brag thou wander’st in his shade,| Nor will death claim you for his own,| When in eternal lines to time thou growest:| Because in my eternal verse you will live forever. | So long as men can breathe or eyes can see,| So long as there are people on this earth,| So long lives this and this gives life to thee. So long will this poem live on, making you immortal| My mistress’ eyes are nothing like the sun;| My mistress’s eyes are nothing like the sun;| Coral is far more red than her lips’ red;| Coral is far more red than her lips;| If snow be white, why then her breasts are dun; | If snow is white, then her breasts are a brownish gray;| If hairs be wires, black wi res grow on her head. | If hairs are like wires, hers are black and not golden. I have seen roses damask’d, red and white,| I have seen damask roses, red and white [streaked],| But no such roses see I in her cheeks; | But I do not see such colors in her cheeks;| And in some perfumes is there more delight | And some perfumes give more delight| Than in the breath that from my mistress reeks. | Than the horrid breath of my mistress. | I love to hear her speak, yet well I know | I love to hear her speak, but I know| That music hath a far more pleasing sound;| That music has a more pleasing sound. I grant I never saw a goddess go;| I’ve never seen a goddess walk;| My mistress, when she walks, treads on the ground:| But I know that my mistress walks only on the ground. | And yet, by heaven, I think my love as rare | And yet I think my love as rare| As any she belied with false compare. | As any woman who has been misrepresented by | The sonnet 18 is a Shakespeare’s early love poem which is about affection of a young man to his beloved. It starts with the genuine question, â€Å"shall I compare thee to a summer’s day? † The speaker is t hinking about his lover’s beauty rather than putting her poem in a conventional love poem formula. Then, he points out her lover’s beauty was more beautiful and constant than a summer day; her beauty was eternal and would be preserved in the lines of this poem. However, Sonnet 130 is a more convincing love poem because it is more descriptive and realistic in depicting his lover which shows that his love is more sincere and everlasting. Sonnet 18 is about the feeling of perfection of his lover’s beauty while sonnet 130 is about the real appearances of her mistress. In sonnet 18 the speaker says, â€Å"Shall I compare thee to a summer’s day? Thou art more lovely and more temperate:† Although summer is pleasant season, the speaker never talks about how his lover is like a summer day nor how she was more lovely. He did not give life to his lover because we can use this poem to mostly every woman in the world; he does not specifically describe his lover. In sonnet 130, the speaker explicit states what his mistress looks like. The speaker says, â€Å"My mistress’ eyes are nothing like the sun;/Coral is far more red than her lips’ red;/If snow be white, why then her breasts are dun; /If hairs be wires, black wires grow on her head. It explicitly describes his lover in an honest way. Although love poems often use sun, snow and beautiful objects to praise the beauty of their subject, realistic love is not about an idealized sense of beauty. A person cannot love another one simply because they are physically beautiful. We think that the women with red lips, white skin and gold hair are beautiful, but does it mean the women that having â€Å"not so† red lips, brownish skin, and black hair are not beautiful? Beauty is subjective. When people love someone, they would define beau ty by his/her standard. By describing in detail of his lover’s appearance, the speaker of sonnet 130 really know his lover. Love is not only about the feeling of a warm sunny summer day, but know a person as a distinguish individual. Sonnet 130 make his lover feel special and superior because the speaker pay quite attention to her actual appearance, and honestly writes it down in a poem. It also gives her the sense of security because she knows he loves her for who she is and she does not need to pretend to be a perfect figure nor be an everlasting summer day. Sonnet 130 ses reality to prove the speakers love while sonnet 18 uses exaggeration. Sonnet 18 illustrates only the speaker’s love for his beloved’s beauty while in sonnet 130 illustrates more sincere love for her mistress even though she is not perfect. In sonnet 18, the speaker claim his lover was eternal by saying, â€Å"By chance or nature’s changing course untrimm’d;/But thy eternal summer shall not fade /Nor l ose possession of that fair thou owest;/ Nor shall Death brag thou wander’st in his shade,† The speaker praise that her beauty stronger than the nature. Although the speaker values her beauty greatly and even believed her is beauty has the power to overturn the nature, it is only his wish and imagination that her beauty would not change. It will not be convincing to a woman since they consciously know that appearance will change. His lover will feel that the speaker only focuses on her beauty, but not anything else. In sonnet 130, the speaker states, â€Å"I love to hear her speak†. The speaker loves her thinking, her opinions and her intellects. The speaker values her thought which is not very common even in current society. Relationship is about equality and respect. Many men treat women as an object that has nothing inside. Even in sonnet 18, the speaker compares his lover as an eternal summer which also an object. Then, the speaker says, â€Å"I grant I never saw a goddess go;/My mistress, when she walks, treads on the ground:† . The speaker wants to compare his mistress with a goddess as many sonnets do, but he admits that he never saw one. It mocks that other poets are dishonest which compare their lover to a figure they never see. He emphasized the word â€Å"my mistress† which shows that he takes pride that this woman is his mistress as while as the ways his mistress is like. He shows that this poem is about her mistress but not anybody else, not even goddess can compare with his mistress. He cares only his mistress which makes her even superior to a goddess. He shows that although her mistress is not an immortal figure, but her mistress is special for him. Then, speaker of sonnet 130 transits his understanding of her mistress to his confession of love while in sonnet 18, the speaker transits his lover’s beauty to mortality. The speaker of sonnet 18 uses poetry to eternalize his lover while in sonnet 130, the speaker shows that his love for her is eternal. In the end of sonnet 18, the speaker says, â€Å"So long as men can breathe or eyes can see, /So long lives this and this gives life to thee†. The life of the subject will be an endless summer, but only because the speaker has immortalized her in this poem, and only if people continue to read these verses. It makes the readers feel that the poem itself is greater than the subject. The poem builds up this subject with eternal beauty and the subject only lives in the poem. However, this poem is for a living woman, and she is not living by her beauty or by the poem. Every woman knows this poem cannot real give immorality to them because the readers do not even know who the subject is. Not only the woman reading this poem cannot relate herself to this poem, buy she also will feel the speaker’s love is unrealistic and superficial and will not last long. In contract, in sonnet 130, the speaker claims that â€Å"And yet, by heaven, I think my love as rare†. His claim is convincing because in previous lines, he honestly depict his mistress and we expect he is honest when he says that he loves her. Furthermore, if his love for her is not because she is idealized beautiful since she is not, then he must love her because of her which we define as true love. His love would not fate with changing of appearance or time. His mistress would feel that she has the speaker’s heart forever. Sonnet 130 well proved the speaker’s love for her mistress; his love is about understanding and respect; his love is strong and everlasting. In contrast, sonnet 18 is more about the speaker’s passion to his lover’s beauty than his love for her as a whole individual. Many people say romantic love would last long. It is because that when people know each other well, their flaws would appear, and they are intolerance to these flaws. They would try everything to change each other to the way they want, but they most likely fail. Everyone is difference and not perfect, so when people love someone, they should acceptance their flaws.